With AI Search just around the corner, video needs to become a main factor in any small to medium sized business online strategy.
Increase engagement: Video content is an excellent way to engage your audience and keep them interested in your business. Video content can be more compelling than text-based content and can grab the viewer’s attention more effectively. This increased engagement can lead to more shares, likes, and comments, which can help to spread awareness of your business.
Improved SEO: Video content can help improve your search engine optimisation (SEO) efforts. Search engines like Google and Bing give priority to websites that have video content, as it is a more engaging and interactive way to present information. By optimising your video content with relevant keywords, titles, and descriptions, you can help your website rank higher in search engine results.
Builds trust and credibility: Video content can help build trust and credibility with your audience. By creating informative and valuable video content, you can position your business as an expert in your field. This can help establish a relationship of trust with potential customers, making them more likely to choose your business over competitors.
Increased brand awareness: Video content can help increase brand awareness for your business. By creating video content that showcases your products or services, you can help potential customers become familiar with your brand. This increased exposure can help to generate new leads and convert them into customers.
Versatility: Video content can be used in a variety of ways, making it a versatile marketing tool. You can use video content on your website, social media channels, email marketing campaigns, and even in-person presentations. This versatility allows you to reach a wider audience and can help you tailor your marketing efforts to specific channels and audiences.
And the big one. Search Ranking: AI Search will pull query results from a wider range of sources than standard search. It will present the consumer with more options and more solutions. And that means video. And of course, let’s not forget Google owns YouTube, the second most visited website after Google search, so it goes without saying, Google loves it. Upload fun, informative and quality videos and improve your search rankings.
For more information on how video and web design Bromley can help grow your business locally contact Pozitive Media on 0800 292 2921 or go to www.pozitivemedia.com