Let me say from the outset, I’ve been there and done it. Spent my hard-earned cash on a website that did not deliver. And I mean did not deliver in “any” way. Not style, functionality, useability and most of all no new leads.
So, what I am about to say may seem a bit counterintuitive, but now I am on the other side of the business, it really does make sense for you to use a knowledgeable web designer and agency to help your business grow.
Today, it seems that everyone is advertising free websites. While a free website sounds like a great deal, are you willing to bet the reputation and success of your company on the least expensive available option? As with most things in life, you get what you pay for. Someone offering a free website is not going to put the knowledge, time and effort into creating a first-class website that not only reflects your business, but will be ranked highly on major search engines, which is where you need to be if your are going to attract any decent traffic and new leads.
Your website is the first, and sometimes the only thing, your potential customers see when they are searching for your products or services online. What type of first impression are they getting when they visit your website? Does your website properly represent your business and make potential customers want to call you, or make them want to look elsewhere?
Without the necessary skills, knowledge and experience that professional web designers in Bromley bring to the table, a free do-it-yourself website can be disastrous for your business and your brand, potentially costing you thousands of pounds in lost business.
Anyone who has ever tried to fix something in their homes knows that there is always a cost to hiring a professional, and a cost to not hiring one!
Many small business owners believe that they can handle the task of designing and maintaining a website. But many don’t realise that web design can be a complicated, full-time job that is best left to professionals. Instead of spending weeks putting together your website, wouldn’t you rather spend time doing what you do best, growing your business?
In no particular order, here are some reasons why you need to consider hiring a professional web designer. You may not tick all the boxes, but I guarantee you will tick most of them.
Your Website Represents Your Business
Your website is usually the first thing a potential customer sees before they call you, or your competitor. A professional and functional website creates a great first impression with customers and supports your services and reputation. However, an unappealing, slow or outdated website communicates to customers that your business lacks the expertise and level of professionalism that they deserve.
A web design company in Bromley can deliver a product that you can be proud of and that will help your business succeed. Good web designers seek to understand your needs in order to design a website that accurately portrays your brand and services.
Spend More Time Running Your Business
Designing and maintaining a website is time consuming and difficult. Managing the design, optimising for Google, ensuring that your websites looks good on all mobile devices and handling updates on time can easily become a full time job.
With web design, it can be very easy to get in over your head if you don’t have the necessary skills. Enlisting the services of web design experts to create a professional and functional website will save you time that you can use to run and grow your company.
Stay Ahead of Your Competition
It might surprise you to learn that many small businesses fail to develop a successful online presence. Many free websites quickly become outdated and way behind current and constantly changing technologies. Hiring an experienced web designer to create a professional, functional and user-friendly website for your business can give you a leg up on your competitors.
Increasing Web Traffic
Having a website that people can find is crucial to growing your business. In order for your website to perform well it needs a strong presence on search engines. A high-ranking drives more traffic and more clients to your business. But it takes time and effort.
A professional web designer who knows proper Search Engine Optimisation (SEO) techniques for optimising your website on search engines such as Google, can increase the number of visitors to your website.
Improve Marketing, Branding and Visibility
Most businesses have trouble standing out in today’s ultra-competitive sales and service client driven atmosphere. Behind most successful businesses you will find a strong marketing strategy.
A great looking web design that is not based on a strong marketing strategy can actually hurt your business. Your website must fall in line with your overall marketing strategy and should compliment your other advertising channels. A good professional designer will work with you to align your traditional marketing with your online presence to solidify your brand and your online reputation across multiple channels and platforms.
If you are a small business owner with limited time, consider hiring a professional web design specialist to handle the appearance, logistics, growth, optimisation and maintenance of your website.
In summary:
· A good web designer will create a high-quality website that reflects your business
· A web designer will help you strengthen your overall marketing strategy
· A web designer will create a first-class user experience
· A web designer will continually optimise your website for search engine rankings
· A web designer will use “responsive” design techniques that allow your website to be viewed and interacted with across all platforms. PC’s, laptops, mobile devices etc.
· A web designer will save you time
· A web designer will be a pro-active online marketing partner
· A web designer will help you find solutions to your ever-changing marketing and customer needs
· A web designer will help you communicate your brand business message
· A web designer will be able to advise you on the best way to drive targeted traffic and new leads to your business
· A web designer should also take care of all your online marketing channels. Social media, video, blogging, vlogging, podcasts etc to maximise your online marketing strategy
For a free no obligation chat on how we can help you grow your business online, contact Pozitive Media today on 0800 292 2921 or go to www.pozitivemedia.com
