According to a report by Buffer, 47% of internet users ages 16 to 64 have spent more time on social media in 2024 than they did in 2023. And those users are not just chatting, they are searching for products and services. This means that social media can offer many opportunities for small businesses to reach and engage their target audience. 

Social media can help small businesses promote their products and services, generate local leads, and build relationships with their customers. To use social media effectively, small businesses need to have a clear strategy and plan, choose the best platforms for their goals and audience, create valuable content, be consistent and authentic, engage with their audience, plus measure and continually optimise their performance.

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